FOUNDER & CEO
At the forefront of Diversity in Hollywood Since 1997
ABFF Ventures LLC (ABFFV) is a Los Angeles-based entertainment company founded by Jeff Friday as a platform to produce live events, television and film focused on African American culture. Its mission is to entertain and inspire communities of color while promoting diversity and inclusion in Hollywood.
Its tent-pole properties are the American Black Film Festival (ABFF), cited by MovieMaker magazine as “One of the Coolest Festivals in the World;” and “ABFF Honors,” an annual awards ceremony saluting career achievement in film and television. In creating ABFF Ventures, CEO Jeff Friday channeled his passion for entertainment as well as his discomfort with the under-representation of people of color in Hollywood to create an organization with the ultimate goal of advocating for diversity within the industry. Through his vision and perseverance, ABFFV has become a highly respected enterprise, generating goodwill throughout the Hollywood and corporate communities.
ABFF’s momentum continues to build. In 2019, the company expanded its international footprint with the highly successful launch of ABFF London as part of its Global Film Series. In addition, the National Museum of African American History and Culture (NMAAHC) in Washington, D.C., has acquired ABFF photographs and other archival materials to be included in its permanent collection.
With the support of major entertainment, media and consumer product companies, the ABFF continues to lead the way promoting diversity and inclusion, helping to open doors to opportunities in the motion picture and television industries.
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